Comparison
Analytics vs Fathom Analytics
Fathom Analytics is a hosted analytics tool, simple and privacy-focused. Here's an honest, feature-by-feature comparison.
Fathom Analytics is a hosted tool built for a clean, fast dashboard, cookie-free and without bombarding your visitors with consent banners. It's strictly a service hosted by them — not open-source and not self-hosted. We start from the same privacy philosophy, but go further on the revenue and visitor behavior side.
| Feature | Analytics | Fathom Analytics |
|---|---|---|
| Cookie-free / no consent banner | Yes | Yes |
| Self-hosted (you host the data) | Yes, self-hosted or hosted by us | No |
| Stripe revenue attribution | Automatic, from Stripe — by campaign, referrer, or page | Not a core focus of the product |
| Journeys — the visitor's full path | Yes | No |
| Conversion funnels | Yes | No |
| Goals / custom objectives | Yes | Simple events and goals |
| Google Search Console integration | Yes | No |
| Live visitor map | Yes | Live stats, without a dedicated geographic map |
| Tracking script size | < 1KB | Small script, similar philosophy |
In short, honestly
Fathom is a good choice if you want a minimalist dashboard and don't care about self-hosting or revenue attribution. We're a better fit for a SaaS or online store that wants to see, in one place, where traffic comes from, where visitors drop off in the funnel, and how much revenue each source generated — plus the option to self-host everything.
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