Comparison
Analytics vs Google Analytics
Google Analytics is Google's free analytics tool, the de facto standard for many years. Here's an honest, feature-by-feature comparison.
Google Analytics (GA4) is free, extremely comprehensive, and runs on Google's infrastructure, which means access to vast documentation and integrations. On the other hand, GA4 uses cookies and sends data into Google's advertising ecosystem, so you need a consent banner to be GDPR compliant, and the interface has a notoriously steep learning curve. We go in the opposite direction: simple, cookie-free, with your data — not Google's.
| Feature | Analytics | Google Analytics |
|---|---|---|
| Cookie-free / no consent banner | Yes | No |
| Self-hosted (you host the data) | Yes, self-hosted or hosted by us | No |
| Stripe revenue attribution | Automatic, from Stripe — by campaign, referrer, or page | Yes, via manually configured e-commerce events |
| Journeys — the visitor's full path | Yes | Partially, via Explorations — requires configuration |
| Conversion funnels | Yes | Yes, via Explorations — requires configuration |
| Goals / custom objectives | Yes | Yes, via events and conversions |
| Google Search Console integration | Yes | Yes, via the official Search Console connection |
| Live visitor map | Yes | Real-time user report, with geographic visualization |
| Tracking script size | < 1KB | Much larger — gtag.js is a complex script |
In short, honestly
GA4 remains a reasonable choice if you already have your whole Google Ads/Marketing ecosystem tied to it and your team knows how to configure it. But if you want a dashboard you understand at a glance, without cookies and without sending your visitors' data into advertising, plus revenue attribution already set up from Stripe, this is where we win you over.
Try Analytics for free
14 days free, no card required. Setup takes 2 minutes, and your first data starts flowing right away.